Kuala Lumpur-based architectural practice Blu Water Studio have designed the Malaysian flagship store for the international shoe brand Melissa, known for its plastic fantastic shoes. The store design was inspired by a folded sheet of paper.
According to the architects: “A singular M Dreams logo in darker colour adorns the entrance, giving the store a subtle signage for the brand. In order to achieve a mold to suit Melissa’s flexible shoes, Blu Water explored the shapes and outcome of compressing sheets and peeling layers. The peeling effect is apparent on the right side of the shop where, make-believe layers of sheets are peeled off the wall forming shelving for the display of the brand’s colourful product. On the opposite side, giant fingers can be imagined pressing and pinching the floor and wall, fashioning ribbons out of them to create the rows of multilevel cluster displays. A curtain shape wall hangs from the ceiling that runs across the peeled off shelves to the cashier area feature projections that promotes Melissa’s ongoing campaigns. The overall statement is the one and only feature uniting Melissa stores across the globe.”
Images courtesy of Blu Water Studio
