Belo Horizonte-based architectural practice, David Guerra Architecture and Interior, have designed the Hi-Lo Store project. The clothing store is located in Belo Horizonte, Minas Gerais, Brazil.
According to the architects: The clothing store follows the high and low style, in a mix of opposites with recognised, young, conceptual and basic brands. The concept extends for the interior architecture, in a contrast of colours, materials and sensations. The front view, in latticework 40x40cm, has a metallic pinky red beam. In the area of clothing exposition, the lightness and romanticism were explored by using the colours white, silver and dry golden. Contrasts between French wallpapers on the screens, the buttoned fabric in the service area and the work in lace-trimmed on the wall, made of Tetra Park boxes by the artist Léo Piló, who coordinates the Belo Horizonte paper collectors community, make the environment gentle for choosing clothes. In the dressing-rooms area, the red and pink colours assume the role of seduction, glamour, passion and sensuality, the transformation of a star. Every star has a stage. Red curtains, buttoned panels, indirect lightning, multiple mirrors, satin sofa, vintage chandelier and bookshelf with stylist feet create a scenario for the customer.”
Images courtesy of Jomar Bragança
