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Bold layered interiors at retail boutique Annie Aime, Toronto


Canadian design studio +tongtong have designed the interiors for retail boutique Annie Aime. Completed in 2013, the Parisian fashion brand can be found in Toronto, Canada.

Designed to be a flexible, open-concept environment that can easily be transformed into a space for art openings and other events, the interior is one of the first to implement +tongtong’s recently launched Les Ailes Noires series of freestanding clothing racks.

The geometric units, made of welded steel, are weighted so that they merely lean against the wall and can be easily moved throughout the space with no fasteners required. “They’re layered into a space that is very animated,” says principal John Tong. “Bold colours and architectural expression were needed to really capture Annie’s personality. I got this from the very first time we met when she described her passion for what she does and the fashion she searches out for her clients”

Tong achieved this animation by working with graffiti artist Pascal Paquette to create an “organic, almost spontaneous” graffiti treatment that seems to drip down the walls and onto the floor, and even onto the glass-fronted storefront. “It’s quite active. It’s dynamic. It’s textural,” says Tong. Playing off of a strip of exposed brick left in the space by the owner, Tong also developed a low-lying stepped brick display unit down the centre of the shop, as well as a floor-to-ceiling brick and wood shelving unit at the rear. “It gives the space a grounding with out being precious,” says Tong. “It brings a tactility and materiality to the space, which is otherwise made up of drywall, paint and steel.”

Tong sees the juxtaposition of the geometric racks layered over the fluid, almost malleable, graffiti as a visual dynamic which also reflects the sprite of the labels she carries, which includes feminine, floral pieces as well as bold, architectural offerings from Veeshoo, frrry, Outclass, Helene Clément, Prêt pour partir, Saint-James and Saisei. “Creating a space where Annie felt she could express herself, play and offer the treasures from her explorations and journeys to her guests has been a joy.”

Images courtesy of Ben Rahn/A-Frame Inc

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May 28, 2013 | Property | View comments

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