Milan-based architectural practice, Fabio Novembre, has designed the Casa Milan project. Completed in 2014, the new headquarters for AC Milan have relocated to a new building in the Portello area of Milan, Italy.
According to the architects: “After almost 50 years in the old headquarters in Via Turati, the AC Milan move to a new building. The new building stands as a manifesto of the three key points of the new history of the club: men, motion and emotion.
“With almost 10,000 m2, the new headquarters are divided in seven floors with the management area of the club, a restaurant, a museum, an official store and the Milan Lab.
“The management area is divided into three different floors where you can find senior management offices, meeting rooms, council room, breakout area, press room, etc. The graphics used on the walls reflect the dynamism and propagation of the general concept of the project and use different iconic images in the history of AC Milan.
“In the restaurant, the concept used for the structure is again based on the idea of propagation, but in this case focused on a vertical and circular dimension. Columns formed by circles of different colors and proportions grow from floor to ceiling.
“The store, is the first of a series of shops that AC Milan will open progressively worldwide. This store will be based on the idea of man in motion, represented by several large figures that seem to escape from the columns.
“The museum, exhibits all the trophies the club has won. This space is a combination of the history of AC Milan and areas where the visitors can interact with different technologies. The entire museum has been developed in partnership with Google.”
Images courtesy of the architects
