Mulberry’s luxury new store opens in Paris
London-based architectural practice Universal Design Studio has designed the interior of Mulberry’s newly opened store on the prestigious Rue St Honore in Paris, France.
The interior design emphasises the personality of Mulberry with a sophisticated display of British craftsmanship and architectural skill.
The store has been designed to present three distinct sections each specialising in different luxury products. A multi-tonal herringbone stone floor links the areas showcasing men and women’s leather accessories, ready-to-wear, accessories, shoes and jewellery. The interior has been designed to create a calm atmosphere through the use of pale oaks, marble, luxurious leathers and limestone floors.
A dynamic lighting system has been set in place which changes the ambient mood over the course of the day and evening through the clever use of up-lighters which respond to the light outside.
British specialist designers were commissioned to bring a distinctive aesthetic to the interior. London-based textile artist Genevieve Bennett has created a bespoke leatherwork tile design that is used for wall panels, and award-winning English designer, Lee Broom designed a feature chandelier.
Personalisation is currently key to luxury and the designers have created an area for Mulberry’s new Paris store to offer a bespoke monogramming service for leather goods. A circular stone and glass personalisation bar at the heart of the store will be a focus for customers to see examples of personalisation as well as French and British icons which are exclusively available at the Paris store.
At the rear of the store the ready-to-wear room offers customers a more luxurious ‘dressing room’ environment to browse apparel and shoes. The sage green carpet, soft fluted walls, upholstered furniture and chandeliers create an atmospheric contrast to the open, external feel of the accessories areas.
Hannah Carter Owers, the director of Universal Design Studio, said: “We are delighted to collaborate with Mulberry at this pivotal point in the brand’s progression. It is a wonderful opportunity to debut the new store concept at scale in ‘the capital of fashion’, bringing the best of British design, artistry and craft to Rue St Honore – a truly iconic luxury destination.”
Images courtesy of Universal Design Studio
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