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Norman Tel Aviv: A lesson in subtle 1920s elegance

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Made up of two restored historic buildings in the heart of Tel Aviv, The Norman has brought a sophisticated and boutique character to the historic Mediterranean city. 

The Norman is located close to popular Rothschild Boulevard, Tel Aviv’s first boulevard. By day, Rothschild is a commercial hub with key financial institutions lining the street, whilst at night it buzzes with diners and party-goers.

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Converted from two historic buildings in the heart of the ‘White City’, Tel Aviv’s UNESCO heritage site, the elegant Norman comprises of 30 bedrooms and 20 suites, including two penthouse suites.

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Olivier Heuchenne, managing director, said: “The Norman is a fusion of 1920s grandeur and contemporary elegance, comprised of two iconic buildings superbly restored to their former glory. International travelers will experience personal attention to the finest details alongside world-class services and facilities.”

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The architecture has been conceived by visionary Yoav Messer and preserves the original building while remaining true to the area’s Bauhaus character, with interior design by David d’Almada of Sagrada. Original Israeli artwork features throughout its public areas, guest rooms and suites ranging from classic oil paintings, unique sculptures and one-of-a-kind prints that David defines as “bringing the essence of Israel and its unique culture to life through multiple mediums”.

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The Norman features two dining outlets, The Norman Restaurant, a brasserie style restaurant serving Mediterranean cuisine throughout the day – and Dinings, the Japanese tapas restaurant currently ranked the third best restaurant in Zagat’s London guide. In addition, The Library Bar hopes to recreate a quintessentially English lounge and serve cocktails into the early hours.

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The rooftop at the Norman provides an oasis of calm away from busy Tel Aviv. Here you can enjoy the charm and beauty of Tel Aviv whilst relaxing in the infinity pool or indulge in a relaxing massage at the third floor spa and its secluded citrus garden.

The Norman, 23-25 Nachmani Street, Tel Aviv, 6579441, Israel, thenorman.com

About

Assif is a luxury travel and design aficionado currently working as a BBC content producer. He holds an MA in journalism from the University of Leeds. He is partial to tea and cake - Yorkshire Tea Gold Blend please. His favourite trips include island hopping in the Seychelles, a mountain escape in Kashmir and getting lost in Hong Kong.

Assif is the current editor of Adelto Magazine. Follow him on Twitter and Instagram: @journolista.

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January 5, 2015 | Asia Israel Tel Aviv Travel | View comments

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