The Home Reinvented by YO! Home
YO! Co the firm behind the popular YO! Sushi restaurant chain is now to revolutionise the property market with YO! Home.
Launched in London at 100% Design, conceived and developed by Simon Woodroffe, the man responsible for YO! Sushi and YOTEL, YO! Home aims to transform the way we live.
At eighty square metres, the prototype space mimics the footprint of a standard one bedroom apartment, and yet offers unprecedented and luxuriously spacious living. At the pull of a wall, the opening of a floor or press the button, the space provides: a master bedroom suite, second bedroom, a sunken sitting room, cinema, dining room, an office, full size kitchen, breakfast room, bathroom/spa, a party room, wine cellar and additional hidden storage.
As with YO! Sushi, the contemporary homes have been influenced by the principles of Japanese living, where the simple and adaptable layout of traditional rooms allows many activities to take place in the same space. YO! Home also draws on Woodroffe’s previous career as a rock show stage designer. Developed by a team of experts who have mastered stage mechanics for West End musicals and rock shows around the world, YO! Home is also inspired by the spaces of YOTEL, and the layouts of houseboats and super-yachts.
The moving mechanics were assembled in specialist workshops in South London, by a wide range of engineers and craftsmen, many of whom were recently employed to deliver the spectacular London 2012 Olympic and Paralympic opening and closing ceremonies.
The contemporary British designed homes act as a reinvention to the urban apartment, offering a completely new concept for compact living around the world. Through a commitment to high quality living, without the associated high costs, Woodroffe believes this will attract buyers of all ages and backgrounds making YO! Home another success within the YO! brand.
These moving mechanics allow YO! Home to deliver 4 x eighty square metre rooms: sitting room, bedroom, kitchen/dining room and office, plus two cinemas and a separate guest room/study all in an eighty square metre apartment.