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NOVA Shoe by Zaha Hadid for United Nude

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Zaha Hadid and Rem D Koolhaas of United Nude have announced the new limited edition haute couture shoe designed by Zaha Hadid. The show was launched at the iconic store L’eclaireur, 40 rue de Sévigné, Paris, in July.

Zaha Hadid and United Nude’s Creative Director Rem D Koolhaas have been talking about shoes since they first met years ago. Hadid, an architect with a passion for shoes, and Rem D, the original shoe architect, agreed to collaborate on the design of a shoe with no pre-conceptions and ignore all the rules to create an entirely new form of shoe.

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The result is quintessentially Hadid. The revolutionary design of the NOVA shoe combines innovative materialization and ergonomic considerations with the dynamism of Hadid’s unmistakable architectural language to convey an inherent sense of movement; revealing the experimentation and invention of Hadid’s process through every stage of design and construction.

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The NOVA design incorporates intricate striations juxtaposed with dramatic realignments, establishing a direct formal relationship with the shoe’s primary structure and expressing the dynamic forces applied by every step of the wearer.

Guided by her 30 years of experience working with complex structural principles on all scale levels, Hadid has developed an innovative cantilevered system that allows the staggering 16cm (6.25 in) heel to appear completely unsupported.

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The rhythmic, articulated transformation of the shoe’s composition encapsulates the seamless integration of materials, inventive engineering and highest standards of comfort. As Hadid’s most recent expression of this symbiotic association, the NOVA shoe design transcends the disciplines of fashion and architecture.

United Nude’s advanced shoe engineering and Hadid’s remarkable design have combined in a most revolutionary shoe, for which an entirely new way of shoe making was invented. Techniques such as injectionand rotation molding, as well as hand-molded methods, such as vacuum casting, were combined. In fact, the NOVA is the first shoe in history to employ rotation molding, which is the only molding technique that allows for such a smooth and seamless result.

The upper of the shoe combines metallic chromed vinyl rubber and is lined with the highest quality Italian kid nappa leathers. The hidden platform and heel are composed of fiberglass and the outsole is made of rubber. The shoe, in sizes 35 to 40, will come as numbered limited editions of 100 per colour and will be available only at very select stores such as L’eclaireur in Paris and both the Zaha Hadid Design and United Nude webshops.

Images courtesy of Zaha Hadid Architects

About

Assif is a luxury travel and design aficionado currently working as a BBC content producer. He holds an MA in journalism from the University of Leeds. He is partial to tea and cake - Yorkshire Tea Gold Blend please. His favourite trips include island hopping in the Seychelles, a mountain escape in Kashmir and getting lost in Hong Kong.

Assif is the current editor of Adelto Magazine. Follow him on Twitter and Instagram: @journolista.

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July 12, 2013 | Design | View comments

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