A contemporary showroom designed by Bureau de Change
London-based architectural practice, Bureau de Change Design Office, have designed this showroom for made.com a furniture retailer. The new showroom can be found in Notting Hill, London, England.
This new showroom is located on the 9th floor of a 1970s tower block in Notting Hill Gate, the design eschews the typical format of a showroom or ‘shop’ and instead explores the relationship between online and offline and between 2D and 3D. QR codes, LCD touch screens and 3D scanners sit alongside the physical product, fabric samples and furniture miniatures.
The experience for the customer begins at the ground floor lobby where the ceiling has been given texture using a series of miniature replicas of the made.com furniture.
To create the texture, key pieces from the made.com range were 3D printed as miniatures and formed into silicon moulds that were then cast in a yellow tinted jesmonite. Each of the 560 maquettes is suspended from the lobby ceiling, creating a relief and a subverted glimpse of the product to come.
Up on the 9th floor, the old commercial office space has been stripped out and pared back. This served a dual purpose of providing a blank canvas for the product whilst emphasising the views over the London skyline.
The space is divided into a series of curated room sets separated by suspended moveable lightweight screens, constructed from translucent tensile fabric stretched over aluminium frames. The screens appear like photographic backdrops framing the product and referencing the images on the made.com website. On the reverse of the screens, the products appear in a 2D silhouette in monochrome alongside simple gallery style product information.
Images courtesy of Bureau de Change
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