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Luxury London Department Store Selfridges Personal Shopping Given a Facelift

Waldo Works a Notting Hill-based design practice have completed the interior design of Selfridges Personal Shopping, a luxury London department store.

Selfridges Personal Shopping is more like an apartment at almost 5000sq ft. The design concept looked to the luxury London department stores‘ customer and the heart of the brand, the dynamism of the retail experience, and what clients really needed – space to be comfortable in, private and feel more part of an exclusive but cool club.

For the dressing rooms and suites, Waldo Works looked to the female cultural icons of the 20th century including Grace Jones, Jeanne-Marie Lanvin and Tamara de Lempicka. Shop floor has been reclaimed to allow for dedicated male-oriented dressing rooms and suite inspired by fictional icons The Saville Row man (or American Psycho – sharp suited), and the Military man.

These are interconnected to a central living room space for hanging out with friends or keeping the family or the entourage happy – with a bar, drawing room and library filled with art, culture and design books, it’s a place to spend time as well as money. It’s inspired by the all-white drawing room of the legendary Syrie Maugham (wife of Somerset Maugham, the playwright), which was Avant Garde for its time and moreover a party pad.

Waldo Works’ projects span high end residential and commercial. It’s founded by Tom Bartlett (with co-directors Sasha von Meister and Andrew Treverton) who is erudite, cultured and connected, but underplays it with a dry sense of humour; someone to have on the radar.

Images courtesy of Rux Teixeira.


Assif is a luxury travel and design aficionado currently working as a BBC content producer. He holds an MA in journalism from the University of Leeds. He is partial to tea and cake - Yorkshire Tea Gold Blend please. His favourite trips include island hopping in the Seychelles, a mountain escape in Kashmir and getting lost in Hong Kong.

Assif is the current editor of Adelto Magazine. Follow him on Twitter and Instagram: @journolista.

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October 15, 2012 | Property | View comments

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