London Design Festival collaborates with Swarovski & V&A
Organisers at The London Design Festival have collaborated with luxury brand Swarovski to bring a new exhibition – God is in the Details at the V&A this week.
The project, entitled God is in the Details, takes the famous phrase coined by legendary German architect Ludwig Mies van der Rohe as a starting point to explore the theme of detail by using Swarovski lenses to magnify objects from the V&A’s extensive collections.
Forming a multi-site exhibition within the V&A’s galleries, the Festival hub venue, the participants, all leaders in their disciplines, have each selected an object, a combination of objects or a gallery view from within the V&A and will use Swarovski specialist lenses to focus on a detail – revealing highlights or curiosities within its design.
The collaboration will see Swarovski workig with fashion photographer Nick Knight, architect Amanda Levete, industrial designers Marc Newson, Michael Anastassiades, Tord Boontje, Ross Lovegrove, Paul Cocksedge, Ilse Crawford, Tom Dixon, Stuart Haygarth, graphic designer Frith Kerr, furniture and interiors designer Faye Toogood, jewellery designer Stephen Webster and fashion designer Osman Yousefzada to reveal their chosen treasures from the V&A’s galleries in a new light.
Nadja Swarovski, member of the Swarovski executive board, said: “We are delighted to continue and deepen our collaboration with the London Design Festival. It’s truly thrilling to bring together such a distinguished group, who will use our unrivalled Swarovski lenses to focus in a very personal and thoughtful way on the incredible treasures of the galleries.”
Ben Evans, director of the London Design Festival, said: “Swarovski is one of those special brands that really understands design. Its ethos is brave, committed to quality, and ideas driven. The London Design Festival has a longstanding relationship with Swarovski last seen at St Paul’s Cathedral in 2011 when John Pawson worked with its technicians to create the largest lens ever made for the art work Perspectives. It is a pleasure to work with Swarovski again and this year’s show will again be excellently delivered down to the detail.”
God is in the Details, supported by Swarovski runs until 22 September 2013, Sackler Centre V&A, London, swarovskigroup.com/
Images courtesy of Gilbert McCarragher and Ed Reeve
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