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Hotel review: The Nadler Soho, London

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Theatres, neon adult-only signs, gay bars and overpriced luxury hotels may spring to mind when thinking of Soho. Well think again. A new kind of hotel is causing a hullabaloo of its own in one of London’s most eclectic districts.

The Nadler Soho is a new breed of hotel, for the more no-nonsense traveller. Close to the action of the West End this new hotel is challenging the standard ‘hotel ‘model by dispensing with the superfluous and delivering four-star rooms, with five star service, at three star prices.

The boutique London hotel is tucked away down Carlisle Street with views across Soho Square, and walking distance from Tottenham Court Road tube station and bustling Oxford Street. The part new-build and refurbished 19th-century warehouse houses 78 rooms; there is no restaurant or bar. But who cares when you are right in the centre of Soho?

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First impressions: stylish, modern and cool

On entrance of the hotel you are greeted by a contemporary piece of work based on a Greek goddess of the moon and magic. The huge classical statute – Selene by artist Hew Locke adorns the entrance and was inspired by Art Nouveau designs of dreamy women.

“Selene is a powerful goddess reworked for today’s multi-cultural London – a dream weaver and magical protector”, says Locke.

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Once inside a minimalist aesthetic welcomes you, a cowhide rug, leather sofas and contemporary artwork make up the reception lobby. There’s a 24-hour front desk and ‘local ambassadors’ on hand to provide insider knowledge of the best bars, restaurants and interesting places to visit in the area. The lively Polpo Soho a Venetian bacaro can be found on Beak Street or if you fancy something a bit more sophisticated Quo Vadis on Dean Street is where you should head.

Clarissa Nadler, CEO Robert Nadler’s wife, carried out the interior design while the newly installed artwork was created by Ronald Diennet, Robert’s step son, with the furniture, fixtures and equipment upgrades under the management of Robert’s other step son, Dorian Dreyfus.

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I was booked into a king size room; it was a decent size and perfect for one night in London. The minimalist theme continued in the bedroom and bathroom. One of my favourite parts of the room was the fantastic power shower. It has to be experienced. The bathroom has been designed to a very high standard. Toiletries are provided by the respected spa brand, Gilchrist & Soames.

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All the guest rooms come with mini kitchenettes, equipped with microwave, fridge, plates and bowls – making dining indoors possible. The Brita water filter taps add an environmentally alternative to bottled and is a first I’ve seen in a hotel. A Nespresso machine is a nice addition, available in king size rooms or above (mine didn’t have one), free WiFi, 30 minutes of free local and national calls per day and GHD hairdryer all come as standard. For news hounds the boutique London hotel is the first UK hotel to offer the NewspaperDirect app, PressReader, allowing you to download more than 2,300 international newspapers in 56 languages to your smartphone or tablet.

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In addition, the hotel offers a ‘pillow menu’ for guests who need a little extra help with sleeping. You can request from a selection of orthopedic, antibacterial or hypoallergenic pillows. The double-glazing windows managed to keep the hubbub of Soho at bay. So if you’re a light sleeper you shouldn’t have any problems. I slept like a baby in the large comfy bed.

The Nadler Soho is an affordable luxury boutique London hotel founded by Robert Nadler. The group’s portfolio includes The Nadler Soho, The Nadler Kensington and base2stay Liverpool in the north of England.

If you want a luxury hotel with great views, fine dining restaurant and bars The Nadler Soho is not for you. But if you want a hotel slap bang in the middle of Soho with a unique style, modern amenities and flexibility of the kitchenette then you’ve come to the right place.

All in all a very modern hotel with stylish features – highly recommended.

The Nadler Soho, 10 Carlisle Street, London, W1D 3BR, England thenadler.com

About

Assif is a luxury travel and design aficionado currently working as a BBC content producer. He holds an MA in journalism from the University of Leeds. He is partial to tea and cake - Yorkshire Tea Gold Blend please. His favourite trips include island hopping in the Seychelles, a mountain escape in Kashmir and getting lost in Hong Kong.

Assif is the current editor of Adelto Magazine. Follow him on Twitter and Instagram: @journolista.

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November 4, 2013 | Travel Reviews | View comments

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