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Grey Goose’s Boulangerie François arrives in Manchester

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Grey Goose know how to make an entrance. And for the next five days the label is bringing its fizz and glamour to Manchester via their Boulangerie François, a pop-up artisan French bakery camionnette delivery van.

Hidden inside the camionnette, located next to Harvey Nichols on New Cathedral Street, the Vodka brand  has created the world’s most intimate martini cocktail bar, a luxury pop up that will serve bespoke Grey Goose martinis designed to your individual taste buds.

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In recognition of the labels creator François Thibault’s decision to create ‘a luxury vodka with taste’ in the traditionally brown spirit Cognac region of France using the finest French ingredients, the Grey Goose Boulangerie François features an art installation display of Grey Goose artisan breads. The bread will be created using exactly the same ingredients that Grey goose is crafted from, soft winter Picardie wheat and using spring water naturally filtered through limestone from the Cognac region.

“In the beginning, I was considered a maverick, even an eccentric, for trying to make vodka in historic Cognac, France, from wheat no less. There were many naysayers and sceptics, and all were waiting for me to fail, but I knew I could prove them wrong and create a product that tasted unlike anything available,” said François Thibault. “I’ve worked hard to create a spirit of outstanding quality and character.”

Designed by restaurant interior expert du jour, Shayne Brady of BradyWilliams, the world’s most intimate martini cocktail bar features a striking bar hosted by the labels UK brand ambassador, Omar Sequera, and bar stools for two guests.

Boulangerie François is located next to Harvey Nichols on New Cathedral Street, Manchester between October 22-26, 2014. To book a complimentary martini consultation, visit greygoose.com/uk

About

Assif is a luxury travel and design aficionado currently working as a BBC content producer. He holds an MA in journalism from the University of Leeds. He is partial to tea and cake - Yorkshire Tea Gold Blend please. His favourite trips include island hopping in the Seychelles, a mountain escape in Kashmir and getting lost in Hong Kong.

Assif is the current editor of Adelto Magazine. Follow him on Twitter and Instagram: @journolista.

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October 22, 2014 | Design | View comments

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