Shanghai’s Film Museum connecting the past, present & future
Shanghai-based architectural practice, Coordination Asia, have created Shanghai’s first Film Museum. The interactive landscape of 15,000 sq m embraces the vivid story of Shanghai ﬁlm.
According to the architects: “Unlike any other type of museum, a ﬁlm museum connects to people’s personal lives and memories. Under the Art Direction of Tilman Thürmer, Coordination Asia created a museum experience for the new Shanghai Film Museum that is driven by interaction and dialogue, and that allows visitors to be an active participant in the story of Shanghai Film. Over 15,000 sqm this museum will share the story of Shanghai ﬁlmmaking, from its magical beginning in 1896 until present day’s 3D blockbusters. Located in a former ﬁlm studio in Shanghai’s downtown Xujiahui, the new museum boasts 4 ﬂoors, over 70 interactive installations and a collection of 3,000 historic exhibits. As the ﬁrst ﬁlm museum in the city, the museum will have a leading role in maintaining the international position of Shanghai ﬁlm and raising awareness for the industry’s value on a national level.
“Visitors of the museum can meet and greet the most prominent faces and places in Shanghai’s ﬁlm history and can come closer than ever to celebrities and ﬁlm sets that are usually out of reach. A 4D photo album showcases memories and personal stories of ﬁlm professionals, and shows how ﬁlm slowly but surely became a part of daily life in the city of Shanghai. Shanghai’s most successful ﬁlm studios are celebrated and brought to life by a mix of objects and multimedia. A highlight is a glimpse into the archives of these ‘dream factories’ in ‘The River of Dreams’, a 50 meters long interactive ‘stream’ of ﬁlms from 1949 up until today. Through a touch and play application, the visitor can ‘catch’ ﬁlms in this stream and learn more about them. The success story and cultural importance of Shanghai ﬁlm is underlined in an overview of the most glorious moments and relevant awards. The National Anthem of the PRC, a melody that was ﬁrst used in a movie and later became China’s national sound, is celebrated in a multimedia installation that combines sound, objects, videos and the lyrics of the anthem.
“The new museum is not only a ‘temple of history’; it makes a conscious and clear link to the present and future of ﬁlmmaking by integrating fully equipped real-time production studios, in which visitors can participate in the craft of ﬁlmmaking. A mixture of professional studios for Animation, Post-Production, Sound and Live Broadcasting enables visitors to see ﬁrst hand how ﬁlm professionals use traditional craft as well as modern digital technology to create features for the silver screen. A new generation of museum visitors can experience that the Shanghai Film Industry is still very much ﬂourishing today and offers a bright future to the city.”
Images courtesy of Tilman Thürmer and COORDINATION ASIA Ltd
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